How Studio46 Transformed Their Growth Strategy
Context
Reiss, the founder of Studio46, had built a successful video production company but found himself at a crossroads.
He had big ideas for scaling his business, including a new product offering centred around short-form podcast clips for social media.
The demand for this type of content was growing, and he was already delivering it to some existing clients.
However, when it came to turning this idea into a sustainable, recurring revenue stream, he hit a wall.
Reiss had tried running paid ads to generate leads, but the results were frustrating.
The campaigns didn’t convert, and money was wasted with nothing to show for it.
He also struggled with defining the product – it lacked a clear target audience, a compelling name, and an effective way to promote it.
What he needed wasn’t just another idea; he needed a system to bring the product to market and grow it consistently.
Finding Clarity through the workshop
To tackle these challenges, Reiss participated in a discovery workshop.
The session was designed to uncover the root issues holding his business back and develop a clear path forward.
We started by defining Studio46’s ideal customers.
Through deep exploration, we identified key personas and, more importantly, the pain points they faced when it came to creating and distributing short-form content.
This gave Reiss the clarity he needed to shape his product offering around solving these problems.
With the customer in mind, we built a detailed plan for the new product.
It wasn’t just about creating clips; it was about helping businesses simplify and scale their social media presence through high-quality, ready-to-post podcast content.
Building a system for success
Once the product was defined, we shifted focus to lead generation.
Reiss had previously struggled with this, so we brainstormed strategies that aligned with his audience.
Together, we developed lead magnet ideas designed to attract the right clients.
But attracting attention wasn’t enough – Reiss needed a way to ensure this new product reached his audience consistently.
That’s where we created a system for distribution.
We mapped out a process that not only promoted the lead magnets but also nurtured potential clients into long-term relationships.
To keep things scalable, we also designed the architecture for implementing the system step by step.
This roadmap would guide Reiss through testing, refining, and eventually expanding the product to generate recurring revenue from retainer clients.
The turning point
For Reiss, the workshop wasn’t just a brainstorming session – it was a turning point.
He went from feeling stuck and frustrated to having a clear and actionable plan to launch his new product.
The workshop gave him the tools and confidence to take Studio46 to the next level.
With the foundations in place, Studio46 is now implementing the system, and the new product is set to launch soon. The goal is clear: land retainer clients, create recurring revenue, and scale the business sustainably.
The Lesson
Reiss’s story shows that growth doesn’t happen by chance.
It takes clarity, strategy, and systems that work.
If you’re ready to stop wasting time on what doesn’t work and start building a business that grows consistently, this workshop could be the key to your success.
